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$18.95
sales and marketing 1st
The second in a 12-title series, A Crash Course for Entrepreneurs, that coaches prospective and new entrepreneurs in sales and marketing for their business. Many novice entrepreneurs have little more than a brilliant idea and a pocketful of ambition. They may not be born sales and marketing gurus. So they want to know “Now what?” This book tells you exactly what you must know, in simple terms, using real-world examples. In a two-hour read, it walks you through the essentials of sales and marketing any product or service, and gives seasoned advice in a reader-friendly way. Learn the difference between sales and marketing, how to write a mark [...]. details
$11.16
how to write a marketing
No Synopsis Available. details
$11.99
everybody writes your go-to guide
Elements of Content teaches how to write in a clear, accessible, honest voice across all of your marketing assets: blog posts, web pages, marketing offers, and social updates. The language of business has become more like the language of real people. Customers have elevated expectations. They don't want to hear marketing messages; they want stories and a sense of the human beings behind the brand. Elements of Content will show readers how to create compelling content that their audience can understand, and how to take advantage of the opportunity to speak directly with the customer with empathy and humanity. details
$10.86
hal leonard how to write a hit
Covering all the essentials of craft and marketing for launching and sustaining a long, successful writing career, this cutting-edge revision contains an exclusive interview with Oscar-winning songwriter Melissa Etheridge
- I Need to Wake Up
- and shows you, step by step, how to write a hit song. Softcover114 pagesSize: 9 x 6 Author: Molly-Ann LeikinISBN: 1423441982. details
$20.00
marketing metrics 50 metrics
For students taking courses in Marketing Research and Marketing Management. Marketing Metrics shows how to maximize effectiveness and ensure accountability for every dime spent on Marketing. This definitive guide to state of the art marketing metrics creates a dashboard that shows exactly how to get the most for all money spent on all marketing goals. details
$65.00
marketing an introduction
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer marketing relationship, marketing in an uncertain economy, and the latest technologies. details
$108.49
marketing 11th
With its engaging presentation of concepts, MARKETING, Eleventh Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have students saying, Now that's marketing. details
$12.99
what you need to know about
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new digital world, and how to [...]. details
$16.65
sage brief guide to marketing
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners. details
$159.18
marketing management 2nd
Marshall Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning withi [...]. details
$12.49
b2b digital marketing using the
B2B Digital Marketing is a guide to digital marketing for B2B companies. It addresses how to use various digital marketing vehicles to market products and services to other companies. The book is divided into three sections:- Planning, introduces the various digital marketing vehicles and discusses which vehicles are most appropriate for various aspects of B2B marketing-customer acquisition, sales conversion, and customer retention.- Execution, discusses each digital marketing vehicle (email marketing, search engine marketing, social media marketing, et al) in depth.- Measurement and Refocus, discusses how to measure B2B digital marketing performance, a [...]. details
$105.84
essentials of marketing a
A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e
- and all of the teaching and learning materials that accompany it
- will satisfy every instructor and students needs. Building on Pioneering Strengths This author team pioneered an innovative structure
- using the four Ps with a managerial approach for the introducto [...]. details
$103.74
essentials of marketing 12th
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e and all of the other teaching and learning materials that accompany it
- will satisfy your customers needs. Building on Pioneering Strengths This author team pioneered an innovative structure using the four Ps with a managerial approach-for the introductory marketing course. It quickly became one of [...]. details
$40.99
marketing in the hospitality
Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing tools to reach customers. MARKETING IN THE HOSPITALITY INDUSTRY provides students with a real-world perspective on the world of hospitality marketing, industry forms, and useful ideas for increasing sales and making marketing more effective. Revisions to the fifth edition include new information on understanding marketing trends, using market research tools to help make sound strategy decisions, and writing a strategic marketing plan. There is also new information on how technology is impacting hospitality mar [...]. details
$53.99
value-based marketing marketing
Fully updated and enhanced with new case studies and statistics, Value-Based Marketing: Marking Strategies for Corporate Growth and Shareholder Value, Second Edition is an introduction to shareholder value analysis, essential for the marketing professional. While maintaining the original essence of the first edition, this book provides tools for developing marketing strategies to create optimal value, explains how marketing generates shareholder value, and shows how management can evaluate strategies to stimulate effective marketing. With contributions from well-respected international marketing experts, this book is ideal for marketing professionals, [...]. details
$29.99
sports and entertainment
SPORTS AND ENTERTAINMENT MARKETING, 4E has expanded coverage, updated content, and exciting new features. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. details
$14.99
sports and entertainment
SPORTS AND ENTERTAINMENT MARKETING. 3E incorporates feedback from instructors across the country and has expanded by three chapters. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. details
$79.73
marketing channels seventh
For advanced undergraduate and or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. details
$107.99
marketing research seventh
For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. details
$103.74
essentials of marketing 13th
This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e and all of the other teaching and learning materials that accompany it
- will satisfy every instructor and students needs. Building on Pioneering Strengths This author team pioneered an innovative structure using the four Ps with a managerial approach-for the introductory marketing course. It q [...]. details
$24.99
search engine marketing 1st
Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from t [...]. details
$62.99
marketing for hospitality and
For undergraduate graduate-level courses in Hospitality and Tourism Marketing.THE most widely used Hospitality marketing text-this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketi [...]. details
$40.99
marketing and finance creating
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers. details
$49.99
internes
The article deals with the basic principles of Internal Marketing. Beginning with the setting in which Internal Marketing must be discussed, the different types and the tar­ gets of Internal Marketing are stressed. There are four basic directions in Internal Mar­ keting, which differ regarding the object of the internal marketing activities, but which should not be seen as separated theories. To force Internal Marketing a variety of instruments and methods
- partly known from Human Resource Management and traditional Marketing Management
- can be used. It is also shown, that Internal Marketing is more than just transferring classical
- weH known
- to [...]. details
$26.21
successful marketing secrets
Secrets and Strategies is the most comprehensive, up-to-date guide to marketing available for entrepreneurs and business owners. Packed with the latest trends and practical advice, including a complete section on all types of online marketing, this new book shows how to make the most out of your marketing dollars. Includes a step-by-step guide to creating a complete marketing plan and 21st century marketing including online, social media, and viral techniques. details
$45.50
e-marketing
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment. details
$90.00
market-based management
For courses in marketing management or marketing strategy.A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing. details
$108.25
basic marketing 17th
Basic Marketing 17e builds on the foundation pillars of previous editions
- the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the four Ps in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes [...]. details
$64.35
marketing research 11th
Marketing Research, 11th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications-all in a macro-micro-macro framework to help students understand the big picture. This revised edition, while building on the online marketing research content, tracks recent developments in areas such as relationship marketing, social media, and mobile marketing and explores how these advancements are moving to the forefront of business strategi [...]. details
$44.00
marketing roi 1st
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts. details

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